About Us

Innovative products designed by photographers for photographers

It all started with three photographers and one annoying problem: tangling camera straps.

Working out of a garage, Ivan Wong, a professional sports photographer, teamed up with his brother Ben to design and build a prototype of the C-Loop, a device that prevents straps from tangling or getting in the way. Enlisting the help of their friend Anne, they improved the prototype, successfully raised funding on Kickstarter, and sold over 2,000 C-Loops a week after launching.

From there, Custom SLR was born, and we're happy to say we haven't stopped innovating. Since the C-Loop, we've brought you even more creative camera accessories: Split Strap, M-Plate and ProDot. And we have even more inventions in the works.

Headquartered in the San Francisco Bay Area, we stand behind keeping jobs here in America and manufacture most of our products in the USA. We believe in giving back to our community and using eco-friendly business practices.

We are grateful to Kickstarter and our loyal supporters the world who helped us launch Custom SLR. Thanks to you, we get to do what we love.

Yours Truly,

Custom SLR Team
Free Your Cameraâ„¢


Custom SLR on Wired Magazine